# Auto-scroll to recommendations after add to basket: +1.2% AOV

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Upsells & cross-sells
- Test run by: [Good Growth](https://liftarchive.com/practitioners/good-growth/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/how-pets-at-home-increased-their-average-order-value-by-1-2/
- Page: https://liftarchive.com/test/pets-at-home-atc-scroll-to-recommendations/

Making the add-to-basket button scroll shoppers down to the recommended products raised average order value by 1.2% and clicks on recommendations by 23%. Good Growth ran this A/B test on the Pets at Home product page, and it was published as a VWO case study. It reached statistical significance after 3 weeks on desktop and mobile.

## Result

**+1.2% AOV**

- Average order value: +1.2%. A small lift, but it applies to every order, so it adds up for a large retailer.
- Clicks on recommended products: +23%. More shoppers saw and used the section once they were taken to it.
- The result was statistically significant after 3 weeks, across desktop and mobile traffic.

## Control

The product page had a recommended products section at the very bottom. Most shoppers added an item to their basket and never scrolled far enough to see it.

## Variant

Clicking add to basket triggered an anchor link that moved the page down to the recommended products. Nothing else on the page changed.

## Why it likely won (our reading)

- The recommendations were already there. The test only fixed the fact that few people saw them.
- Right after adding an item is a natural moment to think about what else is needed, like food plus a toy or bedding.
- Pet supplies have many related items, so suggestions are more likely to be useful than in a single-item category.

## Caveats

The source does not share sample size or the exact confidence level. The AOV lift is small, so it needs high traffic to detect.

## How to run this test

- Hypothesis: If we scroll shoppers to the recommended products right after they add an item to the basket, then average order value will rise because more people will see related items they would otherwise miss.
- Primary metric: Average order value
- Guardrail: Conversion rate
- Guardrail: Checkout starts from the product page
- Guardrail: Bounce or exit rate after add to basket
- Who should test it: Stores with a large catalogue of related or complementary items and recommendations placed low on the product page. It probably won't help if shoppers usually buy one item, or if the add-to-basket action already opens a cart drawer they rely on.

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Credit: Good Growth ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/pets-at-home-atc-scroll-to-recommendations/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.