# Featured customer review near the buy box: +39% revenue per visitor

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Reviews & star ratings, Social proof, authority & press
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/increase-pdp-purchase-confidence-with-featured-review
- Page: https://liftarchive.com/test/pdp-featured-customer-review/

Placing one featured customer review near the main buying area of the product page lifted revenue per visitor by 39% for a Shopify brand. Blend Commerce ran this test. Average order value rose 29% and conversion rate 7%, with most of the gain on desktop.

## Result

**+39% revenue per visitor**

- Revenue per visitor: +39%, the primary metric.
- Average order value: +29%, the main driver of the revenue gain.
- Conversion rate: +7% overall.
- Add-to-cart rate fell slightly, and mobile conversion and add-to-cart both declined, though mobile revenue per visitor still rose.

## Control

The original product page kept customer reviews further down, away from the buying area.

## Variant

One customer review was featured prominently near the price and add-to-cart area.

## Why it likely won (our reading)

- A review at the point of decision answers doubts while the shopper is choosing.
- Social proof may have made shoppers more confident in higher-value options, lifting order value.
- Fewer add-to-carts but more revenue suggests the review filtered out low-intent shoppers.

## Caveats

Gains came mainly from desktop; mobile results were mixed and add-to-cart fell slightly. The source does not share sample size, duration or confidence.

## How to run this test

- Hypothesis: If we feature one strong customer review next to the buy box, then revenue per visitor will rise, because shoppers see proof at the moment they decide.
- Primary metric: Revenue per visitor
- Guardrail: Add-to-cart rate
- Guardrail: Mobile conversion rate
- Guardrail: Average order value
- Who should test it: Stores selling considered or higher-priced products where trust matters, and that have reviews that speak to common doubts. It may do little for cheap impulse items, and check mobile on its own.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/pdp-featured-customer-review/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.