# Longer pricing page with FAQs and testimonials: +372.6% sign-ups

- Outcome: Won
- Page type: Pricing page (SaaS)
- Elements: Page length, Testimonials, FAQ sections
- Test run by: [PayPanther](https://liftarchive.com/practitioners/paypanther/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/paypanther/
- Page: https://liftarchive.com/test/paypanther-pricing-signup-page-faq-testimonials/

Making PayPanther's short pricing and sign-up page longer, with pricing FAQs, testimonials and an extra no-risk trial button, raised sign-ups by 372.6%. PayPanther, now PracticePanther, ran the test itself, and it was published as a VWO case study. The three additions shipped together, and the test saw only about 1,000 visitors.

## Result

**+372.6% sign-ups**

- Sign-ups: +372.6% over the original page.
- Sample: about 1,000 visitors over a month. With so few visitors, the true lift is likely much smaller than the headline number.
- The longer page became the default after the test.

## Control

The 'Pricing and Signup' page was short and bare, built on the idea that less content would mean fewer distractions.

## Variant

A longer page added a pricing FAQ section, customer testimonials and a second sign-up button that framed the offer as a no-risk trial.

## Why it likely won (our reading)

- The FAQ answers common doubts about pricing before they stop a visitor from signing up.
- Testimonials show that other freelancers and businesses use the tool.
- Calling the trial no-risk lowers the cost of saying yes, since visitors can leave anytime.

## Caveats

About 1,000 visitors in a month is a small sample, and big lifts on small samples often shrink. Three changes were bundled, and the data is old: the company has since renamed itself and redesigned its site.

## How to run this test

- Hypothesis: If we add pricing FAQs, customer testimonials and a no-risk trial CTA to our pricing page, then more visitors will sign up because their doubts are answered before they decide.
- Primary metric: Trial or account sign-ups per pricing page visitor
- Guardrail: Trial-to-paid conversion
- Guardrail: Support tickets about pricing
- Who should test it: SaaS companies with a thin pricing page and a product that needs some explaining. It matters less if visitors arrive already sold, for example from a referral. Plan for enough traffic to trust the result.

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Credit: PayPanther ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/paypanther-pricing-signup-page-faq-testimonials/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.