# Short paywall with two plans for a party game: +64% revenue

- Outcome: Won
- Page type: Paywall (App)
- Elements: Free trials, Plans, Paywall design
- Date shared: 2025-03
- Test run by: [Vahe Baghdasaryan](https://liftarchive.com/practitioners/vahebagdasar/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.revenuecat.com/blog/growth/paywall-redesigns-case-studies/
- Page: https://liftarchive.com/test/party-game-app-short-paywall-fewer-plans/

A party game app replaced its long onboarding paywall with a short one, and install-to-trial went up 31% while revenue went up 64%. Vahe Baghdasaryan's agency, Paywalls.Design, ran the redesign, and the result was published on the RevenueCat blog. Several changes shipped together, so no single one gets the credit.

## Result

**+31% install-to-trial; +64% revenue**

- Install-to-trial conversion: +31%. More new installs started a trial from the onboarding paywall.
- Revenue: +64%. Revenue grew faster than trial starts, which fits more people paying upfront or picking the yearly plan.
- The changes shipped as one bundle, so the lift can't be split between the toggle, the plan cut, the copy and the design.
- Sample size, test length and confidence were not shared.

## Control

A long onboarding paywall listing key features, three plans (annual, monthly and weekly) and user reviews under the plans. The button read "Start Free Trial" and the trial was on by default.

## Variant

A short paywall with a free-trial toggle, two plans (weekly and yearly) and the monthly plan moved behind "View All Plans". It also had a playful headline, "Get Free Access to Non-Stop Fun", "SAVE 83%" next to the yearly price, playful illustrations and a "Continue" button.

## Why it likely won (our reading)

- The toggle let people who were ready to buy pay right away, instead of pushing everyone into a trial.
- The app's data showed most buyers chose weekly or yearly, so dropping monthly from the main screen cut choices without losing many buyers.
- Showing the yearly plan as a weekly price next to the weekly plan, plus the 83% savings label, made yearly look like the obvious deal.
- A shorter screen and a headline that matched the app's tone likely made the offer quicker to read.

## Caveats

Bundled redesign: several changes went live together, and no sample size or duration was shared. The results come from the agency that did the redesign. Apple began rejecting free-trial toggles on iOS paywalls in early 2026.

## How to run this test

- Hypothesis: If we shorten the onboarding paywall, show only the two plans most people buy and frame the yearly price as a saving, then install-to-trial and revenue per install will rise because the choice is simpler and the best-value plan stands out.
- Primary metric: Revenue per install (proceeds per user)
- Guardrail: Trial-to-paid conversion
- Guardrail: Refund rate
- Guardrail: Share of buyers on the hidden monthly plan
- Who should test it: Apps with a long onboarding paywall and a plan mix where one or two plans dominate. Skip the trial toggle on iOS, since Apple now rejects it; it may still be an option on Android or web paywalls.

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Credit: Vahe Baghdasaryan ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/party-game-app-short-paywall-fewer-plans/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.