# Pricing table above the fold plus testimonials: +6.74% purchases

- Outcome: Won
- Page type: Pricing page (SaaS)
- Elements: Pricing display, Testimonials, Cta
- Date shared: 2020
- Test run by: [VWO](https://liftarchive.com/practitioners/vwo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/paltalk/
- Page: https://liftarchive.com/test/paltalk-subscription-page-comparison-table/

Paltalk's redesigned subscription page, with every plan in a feature comparison table above the fold plus customer testimonials, lifted successful purchases by 6.74%. Wingify Services ran the test with Paltalk's team, and it was published as a VWO case study. It was a full page redesign, so the lift belongs to the whole package, not one element.

## Result

**+6.74% purchases**

- Successful subscription purchases: +6.74%.
- Revenue: more than USD 2,000 extra during the test.
- The test ran 53 days on all traffic with a 50/50 split. The new design is now live for all users.
- No confidence level was shared.

## Control

The old subscription page did not fit all plans in the first screen, made features hard to compare, had no social proof, and its main button did not stand out.

## Variant

An all-new design showed every plan above the fold in a table with features listed side by side, and added customer testimonials.

## Why it likely won (our reading)

- Seeing every plan at once removes scrolling and memory work when comparing options.
- A feature table makes the differences between plans easy to scan, which helps people pick one.
- Testimonials add reassurance at the point of paying.

## Caveats

This was a full redesign that changed the layout and added both the comparison table and testimonials, so no single change can be credited. Results come from a vendor case study with no significance figures.

## How to run this test

- Hypothesis: If we show all plans above the fold in a feature comparison table, then more visitors will subscribe because comparing options takes less effort.
- Primary metric: Paid subscriptions per pricing page visitor
- Guardrail: Plan mix and average revenue per subscriber
- Guardrail: Refund or early cancellation rate
- Who should test it: Subscription and SaaS businesses with three or more plans that don't fit in one screen. It matters less with a single plan, or when buyers already know which tier they need.

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Credit: VWO ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/paltalk-subscription-page-comparison-table/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.