# Pop-up suggesting a bigger credit pack: +USD 3,900 revenue

- Outcome: Won
- Page type: Checkout (SaaS)
- Elements: Upsell, Popup
- Date shared: 2020
- Test run by: [VWO](https://liftarchive.com/practitioners/vwo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/paltalk/
- Page: https://liftarchive.com/test/paltalk-credit-pack-upsell-popup/

A pop-up that offered a larger virtual credit pack, framed as extra savings, raised Paltalk's revenue by USD 3,900 over the control. Wingify Services ran the test with Paltalk's team, and it was published as a VWO case study. The test ran 40 days with a 50/50 split.

## Result

**+USD 3,900 revenue**

- Revenue: +USD 3,900 for the pop-up version over the 40-day test.
- Only an absolute revenue figure was shared. No percentage lift, average order value change or purchase rate was reported.
- It is not stated whether the pop-up changed the number of purchases. The new version is now live for all users.

## Control

Users picked from eight virtual credit packs, used to send virtual gifts, with no further prompt.

## Variant

Each time a user selected a pack, a pop-up asked if they wanted a higher value pack to save more.

## Why it likely won (our reading)

- With eight packs, many users were unsure what to buy. A clear suggestion gives them a simple next step.
- Framing the bigger pack as savings makes the upgrade feel like a better deal rather than a bigger spend.
- The prompt appears right after a choice, when users are already set on buying.

## Caveats

The result is an absolute dollar amount with no rate or significance level, so its size relative to total revenue is unknown. It is vendor-reported.

## How to run this test

- Hypothesis: If we suggest the next larger pack with its savings after a user picks one, then average order value will rise because the upgrade feels like a better deal at the moment of choice.
- Primary metric: Revenue per visitor to the purchase page
- Guardrail: Purchase conversion rate
- Guardrail: Pop-up dismissal or exit rate
- Guardrail: Refund requests
- Who should test it: Apps and SaaS products that sell credits, tokens or usage packs in tiers with volume discounts. It is less likely to help when there is only one size, or when discounts between tiers are small.

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Credit: VWO ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/paltalk-credit-pack-upsell-popup/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.