# Ratings, delivery and payment info under Add to Basket: ~+25%

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Reviews & star ratings, Free shipping thresholds & shipping price, Payment icons, express checkout & BNPL
- Test run by: [Overtoom](https://liftarchive.com/practitioners/overtoom/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/overtoom/
- Page: https://liftarchive.com/test/overtoom-ratings-shipping-payment-under-cta/

Adding three short lines under the Add to Basket button lifted conversions by almost 25%: customer star ratings, free delivery over EUR 200, and payment by invoice or card. Overtoom, a Dutch office supplies seller in the Manutan Group, ran this test itself, and it was published as a VWO case study. All three changes shipped together, so the lift can't be credited to any one of them.

## Result

**~+25%**

- Conversions (Add to Basket clicks): almost +25% versus the original, at 99.9% significance.
- The test ran for about 10 days. Visitor numbers were not shared.
- Orders and revenue were not reported separately.

## Control

The product page had the Add to Basket button with nothing beneath it.

## Variant

Three lines were added under the button: customer star ratings, free delivery on orders over EUR 200, and pay by invoice or online with Visa or MasterCard.

## Why it likely won (our reading)

- Star ratings placed at the button reassure shoppers right when they decide.
- A free delivery threshold gives a reason to go ahead and may encourage larger orders.
- Listing payment options, including invoice for business buyers, answers a common question before checkout.
- These are our readings; because the three changes were bundled, the test can't show which mattered most.

## Caveats

Three elements were bundled, so the result belongs to the combination, not to ratings, delivery or payment info alone. The test ran for about 10 days and sample size was not shared.

## How to run this test

- Hypothesis: If we add ratings, delivery terms and payment options right under the add-to-basket button, then more visitors will click it because their main doubts are answered at the point of decision.
- Primary metric: Add-to-basket click rate
- Guardrail: Orders per visitor
- Guardrail: Average order value
- Guardrail: Checkout abandonment
- Who should test it: Stores with good ratings and clear delivery or payment perks that are currently shown elsewhere or not at all. To learn which line matters, test them one at a time after the bundle.

---

Credit: Overtoom ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/overtoom-ratings-shipping-payment-under-cta/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.