# Card logos shown at checkout: 5% of orders moved off high-fee methods

- Outcome: Won
- Page type: Checkout (Ecommerce)
- Elements: Payment icons, express checkout & BNPL
- Test run by: [Optimizely](https://liftarchive.com/practitioners/optimizely/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.optimizely.com/field-notes/articles/experimentation-use-cases-retail-checkout-pages
- Page: https://liftarchive.com/test/optimizely-retailer-payment-icons-checkout/

Showing accepted credit card logos prominently at checkout shifted 5% of purchases away from high-fee payment providers. Optimizely ran this test for an online retailer and published it as an Optimizely Field Notes use case. The win was a lower cost of payment, not a reported conversion lift.

## Result

**5% of orders moved off high-fee methods**

- 5% of purchases shifted away from high-fee payment providers. That cuts processing costs on every order that moved.
- Optimizely credits the test with about $2.7M in incremental revenue. It does not explain how that figure was calculated.
- The effect on conversion rate was not stated, so treat this as a margin win, not a sales lift.

## Control

The checkout did not make it obvious which card brands the store accepted.

## Variant

The checkout showed accepted credit card logos in a prominent spot near payment.

## Why it likely won (our reading)

- Some shoppers may pick an alternative wallet only because they are unsure their card works. Seeing the logo removes that doubt.
- Card logos act as a familiar signal of what is accepted, so shoppers choose the default card option more often.
- Small cost savings add up because they apply to a share of every order.

## Caveats

Vendor-reported and anonymized, with no sample size, duration or confidence level shared. The conversion impact was not stated.

## How to run this test

- Hypothesis: If we show accepted card logos prominently at checkout, then more shoppers will pay by card instead of high-fee methods because they can see their card is accepted.
- Primary metric: Share of orders paid with lower-fee payment methods
- Guardrail: Checkout conversion rate
- Guardrail: Average order value
- Guardrail: Payment errors or declines
- Who should test it: Stores that offer several payment methods with very different fees, such as cards next to buy-now-pay-later or wallets. If you offer one payment method, or fees are similar, there is little to gain.

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Credit: Optimizely ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/optimizely-retailer-payment-icons-checkout/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.