# Red quote button beat blue, gray and green

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Cta color
- Test run by: [Open Mile](https://liftarchive.com/practitioners/open-mile/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/open-mile/
- Page: https://liftarchive.com/test/open-mile-cta-button-color/

A red quote button was a clear winner over blue, gray and green on Open Mile's freight lead page, though no figures were shared. Open Mile, a freight brokerage startup, ran this A/B test, and it was published briefly as part of a VWO case study. The red button was then kept in a later redesign.

## Result

**Winner**

- Leads: the red button was described as a clear winner over the other three colors. No lift figure was shared.
- Sample size, duration and confidence were not shared.
- The red button later appeared on a blue background in a redesign that lifted the lead rate from 3.95% to 13.11%.

## Control

The quote CTA button was shown in blue, gray or green.

## Variant

The same quote CTA button was shown in red.

## Why it likely won (our reading)

- color matters mostly through contrast. A button that stands out from the page gets seen and clicked more.
- Red is not magic. On another page with a different palette, a different color may stand out more.
- A separate test on the same page found 'Get a Quote' beat 'Get Rates' and 'Get a Truckload Quote' as button copy.

## Caveats

This earlier test is only mentioned briefly in the source, with no numbers, sample size or duration. The data is old.

## How to run this test

- Hypothesis: If we change our main CTA button to the color with the most contrast against the page, then more visitors will request a quote because the button will be easier to spot.
- Primary metric: Quote or lead form submissions
- Guardrail: Clicks on other page links
- Guardrail: Lead quality
- Guardrail: Bounce rate
- Who should test it: Lead-gen pages where the main button blends into the design. If your CTA already has strong contrast, a color change is unlikely to move much.

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Credit: Open Mile ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/open-mile-cta-button-color/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.