# Heart icons in an app rating prompt: +14.65% rate taps

- Outcome: Won
- Page type: Other (SaaS)
- Elements: Copy, Emoji
- Test run by: [OnSwitch](https://liftarchive.com/practitioners/onswitch/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://marketingsherpa.com/article/case-study/text-color-change-in-a_b
- Page: https://liftarchive.com/test/onswitch-rating-prompt-emoji/

OnSwitch replaced the text in its app rating pop-up with heart and broken-heart emoji, and taps on the rate option rose 14.65%. Skips fell 2.23%. OnSwitch ran this test in its lighting app, and it was published as a MarketingSherpa case study.

## Result

**+14.65% rate taps**

- Rate taps: +14.65%, so more users went on to rate the app.
- Skips: -2.23%, so slightly fewer users dismissed the prompt.
- Sample size and significance were not shared.

## Control

The rating pop-up was titled 'Enjoying OnSwitch?' and offered text options to rate the app, give feedback or skip.

## Variant

The pop-up used heart and broken-heart emoji as the title and the answer options.

## Why it likely won (our reading)

- Icons can be read at a glance, so the choice took less effort.
- A heart is a light, friendly way to ask how someone feels about an app.
- Fewer words may have made the prompt feel less like a chore.

## Caveats

Sample size, duration and confidence were not shared, and the source page is no longer online.

## How to run this test

- Hypothesis: If we replace the text in our rating prompt with simple icons, then more users will tap to rate because the choice is quicker to read and feels lighter.
- Primary metric: Rate taps per prompt shown
- Guardrail: Average store rating
- Guardrail: Feedback submissions
- Guardrail: Prompt dismiss rate
- Who should test it: Consumer apps and SaaS products with an in-app rating or satisfaction prompt. It may not fit B2B tools where a playful tone clashes with the brand.

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Credit: OnSwitch ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/onswitch-rating-prompt-emoji/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.