# 'Bundle Sale' label plus explainer screen: revenue loss became a gain

- Outcome: Won
- Page type: Pricing page (SaaS)
- Elements: Plans, Copy
- Test run by: [OnSwitch](https://liftarchive.com/practitioners/onswitch/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://marketingsherpa.com/article/case-study/text-color-change-in-a_b
- Page: https://liftarchive.com/test/onswitch-bundle-sale-relabel-upsell/

OnSwitch moved its $10 bundle to a new spot in the pack list, renamed it 'Bundle Sale' and added an upsell screen explaining what was inside, and revenue went up instead of down. The size of the gain was not shared. OnSwitch ran this follow-up test in its lighting app, and it was published as a MarketingSherpa case study.

## Result

**revenue loss became a gain**

- Revenue: up, where the first bundle version had lost revenue. No figure was shared.
- Three things changed at once (placement, label and the upsell screen), so no single change gets the credit.

## Control

The in-app store showed the usual list of packs with no larger bundle.

## Variant

The same $10 bundle sat lower in the list, labelled 'Bundle Sale', and tapping it opened a redesigned upsell screen that explained the contents.

## Why it likely won (our reading)

- Explaining what was in the bundle likely made its value clear.
- Moving it off the top may have stopped it crowding out the smaller packs people bought.
- 'Bundle Sale' says what the offer is; 'Sale' alone did not.

## Caveats

Placement, label and the upsell screen changed together, so the result can't be pinned on one. No figures, sample sizes or durations were shared, and the source page is no longer online.

## How to run this test

- Hypothesis: If we place a larger bundle below the main options and explain its contents on a dedicated screen, then revenue per user will rise because buyers understand the value without being pushed away from smaller purchases.
- Primary metric: Revenue per user
- Guardrail: Purchase conversion rate
- Guardrail: Sales of single packs or plans
- Guardrail: Time to purchase
- Who should test it: Apps and SaaS products selling add-ons or tiers where a big package has underperformed. It is less likely to help if your bundle's contents are already obvious.

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Credit: OnSwitch ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/onswitch-bundle-sale-relabel-upsell/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.