# 'Best Value' text in red instead of green: +5.6% sales

- Outcome: Won
- Page type: Checkout (SaaS)
- Elements: Color
- Test run by: [OnSwitch](https://liftarchive.com/practitioners/onswitch/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://marketingsherpa.com/article/case-study/text-color-change-in-a_b
- Page: https://liftarchive.com/test/onswitch-best-value-text-red/

OnSwitch changed its 'Best Value, pay $5 to get them all' text from green to red on the pack purchase screen, and sales rose 5.6%. Nothing else changed. OnSwitch ran this test in its lighting app, and it was published as a MarketingSherpa case study.

## Result

**+5.6% sales**

- Sales: +5.6% with the red text.
- Sample size, duration and significance were not shared, so the lift may not be reliable.

## Control

The pack purchase screen showed 'Best Value, pay $5 to get them all' in green.

## Variant

The same text appeared in red.

## Why it likely won (our reading)

- Red may have stood out more against the rest of the screen, so more users noticed the offer.
- Colour contrast, not the colour itself, is the likely driver; red will not win on every design.

## Caveats

Sample size, duration and confidence were not shared, and the source page is no longer online.

## How to run this test

- Hypothesis: If we show our best-value offer in a colour that contrasts more with the screen, then more users will buy it because they are more likely to notice it.
- Primary metric: Purchase conversion rate
- Guardrail: Revenue per user
- Guardrail: Sales of other packs or plans
- Who should test it: Apps and SaaS products with a pricing or purchase screen that features one best-value option. It is unlikely to help if that offer is already the most visible thing on the screen.

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Credit: OnSwitch ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/onswitch-best-value-text-red/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.