# $10 bundle with a 'Sale' headline at the top: revenue fell

- Outcome: Lost
- Page type: Pricing page (SaaS)
- Elements: Plans, Bundle
- Test run by: [OnSwitch](https://liftarchive.com/practitioners/onswitch/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://marketingsherpa.com/article/case-study/text-color-change-in-a_b
- Page: https://liftarchive.com/test/onswitch-10-dollar-bundle-sale/

OnSwitch added a new $10 bundle at the top of its in-app pack list with a 'Sale' headline, and revenue fell after an initial spike. OnSwitch ran this test in its lighting app, and it was published as a MarketingSherpa case study. A later version of the same bundle, placed and labelled differently, did better.

## Result

**revenue fell**

- Revenue: up briefly, then down. This is a negative result; no figure was shared.
- The early spike faded, so a short test could have called this the wrong way.

## Control

The in-app store showed the usual list of packs with no larger bundle.

## Variant

A new $10 bundle sat at the top of the pack list under a 'Sale' headline.

## Why it likely lost (our reading)

- A big bundle at the top may have pulled attention from smaller packs that users were more willing to buy.
- 'Sale' alone did not explain what was in the bundle, so its value may have been unclear.
- The early spike may have come from the novelty, or from the few users who were going to buy a lot anyway.

## Caveats

No figures, sample sizes or durations were shared, and the source page is no longer online.

## How to run this test

- Hypothesis: If we add a larger bundle at the top of the price list, then revenue per user will rise because some buyers will trade up to the bigger package.
- Primary metric: Revenue per user
- Guardrail: Purchase conversion rate
- Guardrail: Sales of single packs or plans
- Guardrail: Refund rate
- Who should test it: Apps and SaaS products that sell add-ons or tiers and want to try a bigger package. Run it long enough to get past any early spike, and expect it to fail if the bundle's contents are unclear.

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Credit: OnSwitch ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/onswitch-10-dollar-bundle-sale/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.