# Blog post title as hero instead of a sales banner: +24.25% visits

- Outcome: Won
- Page type: Other (SaaS)
- Elements: Headline, Hero & above-the-fold section
- Test run by: [Omnisend](https://liftarchive.com/practitioners/omnisend/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/omnisend/
- Page: https://liftarchive.com/test/omnisend-blog-remove-sales-hero/

Replacing a sales-focused hero on blog posts with the article title lifted visits to the registration page by 24.25%. Omnisend's in-house web growth team ran this A/B test, and it was published as a VWO case study. The metric is visits to the registration page, not finished sign-ups.

## Result

**+24.25% visits**

- Visits to the registration page: +24.25%.
- Results were judged at a 90% confidence threshold. Sample size and duration were not shared.
- Completed registrations were not reported as a figure, so the effect on actual sign-ups is not known.

## Control

Blog posts opened with a sales-driven hero message and promotional content above the article.

## Variant

Blog posts used a clean layout with the article title (H1) as the hero. The sales messaging was removed.

## Why it likely won (our reading)

- Blog readers come for the article. A sales banner first can feel pushy and get in the way.
- Research suggested sales-heavy content made readers skip the CTAs that mattered.
- once readers trust the content, they are more open to the product pitch later in the post.

## Caveats

The metric is visits to the registration page, not completed sign-ups. Results used a 90% confidence threshold, and sample size and duration were not shared.

## How to run this test

- Hypothesis: If we replace the sales hero on our blog posts with the article title, then more readers will go on to the sign-up page because the content feels less pushy and the in-post CTAs stand out.
- Primary metric: Completed sign-ups from blog sessions
- Guardrail: Clicks to the registration page
- Guardrail: Scroll depth
- Guardrail: Bounce rate on blog posts
- Who should test it: SaaS companies whose blog drives organic traffic and leads with a product banner at the top of each post. It may not help if the blog is mostly read by existing customers.

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Credit: Omnisend ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/omnisend-blog-remove-sales-hero/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.