# Stronger hero, more social proof on affiliate page: +17.66% sign-ups

- Outcome: Won
- Page type: Landing page (SaaS)
- Elements: Hero & above-the-fold section, Social proof, authority & press, Copy
- Test run by: [Omnisend](https://liftarchive.com/practitioners/omnisend/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/omnisend/
- Page: https://liftarchive.com/test/omnisend-affiliate-landing-page-hero-social-proof/

A stronger hero, clearer copy and more social proof on a generic affiliate landing page lifted the sign-up rate by 17.66%. Omnisend's in-house web growth team ran this A/B test, and it was published as a VWO case study. Several changes shipped together, so no single element can claim the result.

## Result

**+17.66% sign-ups**

- Sign-up rate: +17.66%, from 277 sign-ups out of 2,988 visitors (about 9.3%) to 318 out of 2,915 (about 10.9%).
- Sample: about 5,900 visitors in total. Results were judged at a 90% confidence threshold.
- Test duration was not shared.

## Control

The generic affiliate landing page had a basic layout and little messaging.

## Variant

The page got a more persuasive hero, refined copy, extra social proof and trust elements, plus updated widgets and redesigned sections.

## Why it likely won (our reading)

- Usability testing found unclear copy, a weak hero and too little social proof. The variant fixed all three.
- The team believed the hero mattered most, thanks to clearer messaging and better focus.
- Affiliate visitors arrive from someone else's recommendation, so proof that others use the product helps confirm that advice.
- the gain came from several small fixes, so it is hard to say which one did the most.

## Caveats

This was a bundled change, so the lift can't be credited to the hero or social proof alone. The sample was about 5,900 visitors and the test used a 90% confidence threshold, so the true lift may be smaller.

## How to run this test

- Hypothesis: If we give our affiliate landing page a clearer hero and more social proof, then more referred visitors will sign up because they will quickly see what we offer and that others trust it.
- Primary metric: Sign-up rate from affiliate traffic
- Guardrail: Activation rate of new sign-ups
- Guardrail: Bounce rate
- Guardrail: Affiliate-attributed revenue
- Who should test it: SaaS companies with partner or affiliate traffic landing on a thin, generic page. If your affiliate pages are already tailored and full of proof, expect a smaller gain.

---

Credit: Omnisend ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/omnisend-affiliate-landing-page-hero-social-proof/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.