# Quick filters on mobile collection pages: +5.5% conversion rate

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Filters, sorting & site search
- Date shared: 2025
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://143410811.hs-sites-eu1.com/odd-muse-case-study-cro-and-ab-testing
- Page: https://liftarchive.com/test/odd-muse-mobile-quick-filters/

Adding quick filters to mobile collection pages lifted conversion rate by 5.5% for Odd Muse, a London womenswear brand. Visually ran this test with Odd Muse on its testing platform and published it as a Visually case study. The aim was to help mobile shoppers find the right piece in a large catalog faster.

## Result

**+5.5% conversion rate**

- Conversion rate: +5.5% versus the page without quick filters.
- The test ran on mobile only, so the effect on desktop is unknown.
- Sample size, duration and confidence level were not shared.

## Control

Mobile collection pages showed the product grid without quick filters. Shoppers had to scroll or use the standard navigation to narrow the range.

## Variant

Quick filters were added to mobile collection pages so shoppers could narrow the range in a tap or two.

## Why it likely won (our reading)

- A large catalog is slow to browse on a small screen. Filters cut the scrolling needed to find a match.
- Shoppers who reach a relevant product faster have fewer chances to give up and leave.
- Visible filters near the top of the grid are easier to use than filters hidden behind a menu.

## Caveats

Visually reported the result in its own marketing case study. Sample size, test length and statistical confidence were not shared.

## How to run this test

- Hypothesis: If we add quick filters to mobile collection pages, then more visitors will buy because they can find a relevant product with less scrolling.
- Primary metric: Conversion rate (mobile sessions)
- Guardrail: Product page views per session
- Guardrail: Average order value
- Guardrail: Filter use rate
- Who should test it: Stores with large catalogs and mostly mobile traffic. It will probably matter less if each collection holds only a handful of products.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/odd-muse-mobile-quick-filters/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.