# Booking details moved above the fold: more completed bookings

- Outcome: Won
- Page type: Checkout (Lead-gen)
- Elements: Page length
- Test run by: [Online Dialogue](https://liftarchive.com/practitioners/online-dialogue/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.onlinedialogue.nl/klanten-en-resultaten/van-der-valk-case/
- Page: https://liftarchive.com/test/od-van-der-valk-check-account-info-above-fold/

Moving the details guests need to confirm their room above the fold on Van der Valk's 'check account' step gave a high uplift in completed bookings. Online Dialogue ran the A/B test for the Dutch hotel group. The source gives no figure for the lift.

## Result

**more completed bookings**

- Completed bookings: a high uplift versus the original, per the source. No percentage or sample size is shared.
- Two follow-up tests removed more unneeded content and put more focus on the email field. Both also won on completed bookings.

## Control

The 'check account' step, where guests enter their email address and check the booking after picking a room. The booking details sat lower on the page, and many visitors dropped off here.

## Variant

The information guests need to check they picked the right room was moved above the fold.

## Why it likely won (our reading)

- Guests could confirm the right room at a glance, so the step felt easier and they moved on.
- The follow-up wins suggest guests weren't there to review their booking. They wanted to get through the step, so less content helped.
- Fewer things to read on a form step means fewer reasons to stop.

## Caveats

Hotel booking site (travel, treated here as lead-gen). The source reports a high uplift in completed bookings but gives no figure, sample size or duration.

## How to run this test

- Hypothesis: If we move the key booking details above the fold on the account step, then more visitors will complete the booking because they can confirm their choice without scrolling.
- Primary metric: Completed bookings per visitor reaching the step
- Guardrail: Booking errors or wrong-room complaints
- Guardrail: Email capture rate
- Guardrail: Time to complete the step
- Who should test it: Booking and lead-gen flows with a step where many people drop off, especially on mobile where the fold is short. Use your funnel data to find that step first. If the step already shows key details up top, look at removing content instead.

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Credit: Online Dialogue ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/od-van-der-valk-check-account-info-above-fold/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.