# Best Seller, New Arrival and % off badges: +7% conversion

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Bestseller badges & product labels, Pricing, discounts & savings display
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/reducing-decision-friction-with-strategic-product-badges
- Page: https://liftarchive.com/test/oaktree-memorials-best-seller-new-badges/

Adding Best Seller and New Arrival badges and showing the discount percentage on product cards raised Oaktree Memorials' conversion rate by 7%. Add-to-cart rose 10% and revenue per visitor 3%. Blend Commerce ran the test, which bundled three badge changes and did not reach the agency's usual significance bar.

## Result

**+7% conversion**

- Conversion rate: +7%. It did not meet the agency's usual significance threshold.
- Add-to-cart rate: +10%, and product page view rate: +6%. More shoppers moved from cards to products.
- Revenue per visitor: +3%. The agency estimated about 23 extra orders per month.
- Three changes shipped together, so the lift can't be credited to any single badge.

## Control

Product cards showed only a generic Sale badge.

## Variant

A Best Seller badge went on the top 10 products and a New Arrival badge on items added in the last 30 days. The generic Sale badge was replaced by the discount percentage.

## Why it likely won (our reading)

- With a wide range of urns, a Best Seller label gives grieving shoppers a safe starting point.
- A percentage is clearer than a plain Sale label, so shoppers can see the saving at a glance.
- Product-level checks showed best sellers sold more when badged, which fits the idea of guided choice.

## Caveats

Three badge changes were tested together, and the test did not reach significance. Sample size and duration were not shared.

## How to run this test

- Hypothesis: If we add Best Seller and New Arrival badges and show discount percentages on product cards, then more shoppers will buy because the badges guide them through a large range.
- Primary metric: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Average order value
- Guardrail: Add-to-cart rate
- Who should test it: Stores with wide ranges where shoppers struggle to choose, especially for one-off or emotional purchases. To learn which badge helps, test them one at a time.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/oaktree-memorials-best-seller-new-badges/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.