# Open search bar on mobile: +9.93% revenue per visitor

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Filters, sorting & site search, Navigation & mega menus
- Test run by: [Blend Commerce](https://liftarchive.com/practitioners/blend-commerce/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://blendcommerce.com/blogs/ab-tests-shopify/exposing-the-search-bar-on-mobile-devices
- Page: https://liftarchive.com/test/oak-tree-memorial-mobile-exposed-search/

Showing an open search bar on every mobile page, instead of hiding it behind an icon, lifted revenue per visitor by 9.93% for Oak Tree Memorial. Blend Commerce ran this one-week A/B test. Conversion rate rose 3.34% and average order value 6.37%.

## Result

**+9.93% revenue per visitor**

- Revenue per visitor: +9.93%.
- Conversion rate: +3.34%. This was the primary metric.
- Average order value: +6.37%, add-to-cart rate: +3.35% and checkout-begin rate: +4.4%.
- No significance level was stated, and the test ran only one week.

## Control

On mobile, search was hidden behind an icon in the header.

## Variant

An open search bar was visible on every page on mobile.

## Why it likely won (our reading)

- Visitors who searched converted 54% above the site average, so making search easier to reach was likely to pay off.
- Memorial products are specific purchases. Shoppers often know what they need and want to find it quickly.
- On mobile, an icon adds a tap and is easy to miss. An open bar removes that step.

## Caveats

The test ran for one week and no significance level was shared. The agency also leaned on similar past wins with other clients when deciding to ship it.

## How to run this test

- Hypothesis: If we show an open search bar on every mobile page, then conversion rate will rise because shoppers who know what they want can find it faster.
- Primary metric: Conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Search exits with no results
- Who should test it: Stores where searchers convert well above average and mobile search is hidden. If site search returns weak results, fix that first.

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Credit: Blend Commerce ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/oak-tree-memorial-mobile-exposed-search/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.