# 'Free shipping over $75!' above the shop button: +90% orders

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Free shipping thresholds & shipping price, Shipping & delivery messaging
- Test run by: [Red Door Interactive](https://liftarchive.com/practitioners/red-door-interactive/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/nuface/
- Page: https://liftarchive.com/test/nuface-free-shipping-over-75-message/

Adding the line 'Free shipping over $75!' right above the Shop NuFace button lifted orders by 90% and average order value by 7.32%. Red Door Interactive ran this test for NuFACE, a skincare device brand, and it was published as a VWO case study. Note that the test introduced a new free-shipping offer, so it tested the incentive itself as much as the message.

## Result

**+90% orders**

- Orders: +90% versus the original, reported at 96% confidence.
- Average order value: +7.32%, which suggests some shoppers added items to reach the $75 threshold.
- Traffic was split 50/50. Sample size and test length were not shared.

## Control

The original page had a Shop NuFace button with no shipping incentive shown.

## Variant

The text 'Free shipping over $75!' was placed directly above the Shop NuFace button.

## Why it likely won (our reading)

- Shipping cost is a common reason people drop out late. Removing it ahead of time takes away a surprise at checkout.
- Placing the offer next to the main button meant visitors saw it at the moment they decided whether to shop.
- A clear threshold gives shoppers a target, which can nudge them to add one more item and raises order value.
- The 90% figure is very large. Part of it may come from the offer being new rather than from how it was shown.

## Caveats

This test changed the offer, not just the page design: visitors in the variant were promised free shipping on orders over $75. Sample size and duration were not shared, and the results are vendor-reported.

## How to run this test

- Hypothesis: If we show a free-shipping threshold right above the main shop button, then more visitors will place an order because the shipping cost worry is removed before they start browsing.
- Primary metric: Orders per visitor
- Guardrail: Average order value
- Guardrail: Gross margin after shipping costs
- Guardrail: Share of orders just above the threshold
- Who should test it: Stores that charge for shipping today and have products priced near a sensible threshold. If you already offer free shipping on everything, or your margins can't absorb shipping, the offer itself is the decision, not the message.

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Credit: Red Door Interactive ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/nuface-free-shipping-over-75-message/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.