# Research-led landing page for a pain relief device: +55.3% conversions

- Outcome: Won
- Page type: Landing page (Ecommerce)
- Elements: Advertorials, listicles & presell pages, Trust badges & security seals, Headlines, product titles & copy
- Test run by: [SplitBase](https://liftarchive.com/practitioners/splitbase/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://splitbase.com/case-studies/landing-pages-neuromd
- Page: https://liftarchive.com/test/neuromd-new-landing-page-vs-existing/

A new landing page with more trust signals, benefit copy in customers' own words and answers to common objections lifted conversions by 55.3% over the pages it was tested against. SplitBase ran this test for NeuroMD, a maker of an FDA-cleared pain relief device. It was a whole new page, so the lift comes from many changes together.

## Result

**+55.3% conversions**

- Conversion rate: +55.3% compared with the existing pages.
- Whether the winner was a listicle, advertorial or hero-style page was not stated.
- Sample size, duration and confidence level were not shared.

## Control

Paid traffic went to existing pages that research found were short on trust signals. Their copy used the brand's language rather than how customers described their results.

## Variant

One of the first landing pages SplitBase built for the brand. It added trust factors, rewrote benefits in customer language and answered objections the old pages missed.

## Why it likely won (our reading)

- The audience had tried other back pain fixes without luck, so trust signals do a lot of work for skeptical buyers.
- Copy that echoes how customers describe their relief feels more believable than brand language.
- Answering objections on the page removes reasons to leave and think it over.

## Caveats

This compared a whole new page with existing pages, so no single change can be credited. The page format of the winner and the test's sample size and length were not published.

## How to run this test

- Hypothesis: If we build a landing page that adds trust signals, uses customer language for benefits and answers known objections, then conversion rate will rise because skeptical visitors get the proof and answers they need to buy.
- Primary metric: Conversion rate of paid traffic
- Guardrail: Cost per acquisition
- Guardrail: Refund rate
- Guardrail: Average order value
- Who should test it: Brands in health, wellness or other categories where buyers have been let down before and need proof. If your product is low-risk and well known, heavy trust content may add little.

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Credit: SplitBase ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/neuromd-new-landing-page-vs-existing/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.