# Small top bar tweaks: +13% conversion rate for NetworkLessons

- Outcome: Won
- Page type: Site-wide (SaaS)
- Elements: Top bar
- Test run by: [NetworkLessons.com](https://liftarchive.com/practitioners/networklessons-com/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.mida.so/case-studies-how-networklessons-com-increased-conversion-rate-by-13
- Page: https://liftarchive.com/test/networklessons-top-bar-tweak/

Small changes to the site-wide top bar raised NetworkLessons.com's conversion rate by 13%. NetworkLessons.com, which sells subscription courses for Cisco networking certifications, ran the test itself, and it was published as a Mida case study. The source does not say what the top bar change actually was.

## Result

**+13% conversion rate for NetworkLessons**

- Conversion rate: +13%.
- Reported statistical significance: 96.93%.
- Sample size, duration and the exact conversion goal were not shared.

## Control

The original top bar shown across the NetworkLessons.com site.

## Variant

The same site with small changes to the top bar. The case study does not describe the changes.

## Why it likely won (our reading)

- A top bar appears on every page, so even a small change reaches every visitor.
- Top bars often carry the main offer or a sign-up link, and making that clearer can lift conversions site-wide.
- Without knowing what changed, these reasons are our guess, not a finding.

## Caveats

The actual top bar change is not described, so this result is hard to copy. Sample size and duration were not shared, and the case study was published by the testing tool vendor.

## How to run this test

- Hypothesis: If we make the site-wide top bar state the offer and next step more clearly, then more visitors will convert because the call to action is visible on every page.
- Primary metric: Site-wide subscription conversion rate
- Guardrail: Top bar click-through rate
- Guardrail: Bounce rate
- Guardrail: Refund or churn rate of new subscribers
- Who should test it: Subscription and course businesses where most visitors land on content pages rather than the pricing page. It matters less if your top bar is already focused on one clear offer.

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Credit: NetworkLessons.com ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/networklessons-top-bar-tweak/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.