# Segment-tailored pop-in for lingering visitors: +55.18% kit submits

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Popup, Personalization
- Test run by: [AB Tasty](https://liftarchive.com/practitioners/ab-tasty/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/emotionsai-drives-bold-changes-for-insurance-company/
- Page: https://liftarchive.com/test/na-insurer-segment-pop-in-kit/

A pop-in tailored to emotional segments, shown to visitors who lingered without acting, raised kit submits by 55.18% among the targeted segments. A North American health and life insurance company ran this test using AB Tasty's EmotionsAI. It was published as an AB Tasty case study that now sits on Wingify's site.

## Result

**+55.18% kit submits**

- Kit submits: +55.18% among the targeted segments.
- The case study does not say what the "kit" is, so the exact action being counted is unclear.
- No sample size, test length or confidence level was published.

## Control

Visitors who stayed on the page without taking the next step saw no prompt.

## Variant

Those visitors saw a pop-in whose message was tailored to their emotional segment, such as safety, comfort, community, immediacy or notoriety.

## Why it likely won (our reading)

- Visitors who linger but don't act are often interested but unsure. A timely prompt gives them a clear next step.
- Tailoring the message to what each segment cares about likely made the prompt feel more relevant than a generic one.
- Only lingering visitors saw it, so people already acting were not interrupted.

## Caveats

Measured only among targeted segments, and the "kit" is not defined. No sample size, duration or significance was shared, and the case study is vendor-published.

## How to run this test

- Hypothesis: If we show visitors who linger without acting a prompt that speaks to what they care about, then more will take the next step because it addresses their main hesitation.
- Primary metric: Submissions of the offer in the prompt (here, kit submits)
- Guardrail: Main application or lead submissions
- Guardrail: Pop-in close rate
- Guardrail: Bounce rate
- Who should test it: Lead-gen businesses with enough traffic to split visitors into segments and a soft offer to promote, like an info kit or guide. Without segmentation, test one strong message first. It won't help if few visitors linger.

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Credit: AB Tasty ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/na-insurer-segment-pop-in-kit/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.