# 'Email My Quote' pop-up for idle mobile visitors: +340% emails

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Popup, Email capture
- Test run by: [AB Tasty](https://liftarchive.com/practitioners/ab-tasty/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/emotionsai-drives-bold-changes-for-insurance-company/
- Page: https://liftarchive.com/test/na-insurer-email-my-quote-popup/

An 'Email My Quote' pop-up for idle mobile visitors raised email addresses collected by 340.54%, with no change in applications. A North American health and life insurance company ran this test on its dental insurance page using AB Tasty's EmotionsAI. It was published as an AB Tasty case study that now sits on Wingify's site.

## Result

**+340% emails**

- Email addresses collected: +340.54%.
- Applications: no change. The pop-up added leads without pulling people away from applying.
- No sample size, test length or confidence level was published.

## Control

The mobile dental insurance page had no email capture prompt.

## Variant

Mobile visitors who had not scrolled after 20 seconds saw a pop-up offering to email them their quote.

## Why it likely won (our reading)

- Visitors who sit still for 20 seconds are often unsure or busy. Offering to send the quote gives them a low-effort way to come back later.
- Insurance is a considered purchase, and many mobile visitors may not be ready to apply on the spot. Emailing the quote fits that.
- Targeting only idle visitors kept the pop-up away from people already moving through the page, which may explain why applications held steady.

## Caveats

The pop-up targeted a behavioral segment (idle mobile visitors), so the lift applies to that group, not all traffic. No sample size, duration or significance was shared, and the case study is vendor-published.

## How to run this test

- Hypothesis: If we offer to email the quote to mobile visitors who have stalled on the page, then we will collect more contact details because it gives undecided visitors an easy way to save their progress.
- Primary metric: Email addresses collected
- Guardrail: Applications started and submitted
- Guardrail: Bounce rate on mobile
- Guardrail: Email-to-application conversion over the following weeks
- Who should test it: Lead-gen businesses with quote-based products and long decision cycles, such as insurance, loans or home services, with lots of mobile traffic. It is less useful if visitors usually decide in one visit or you have no follow-up email flow.

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Credit: AB Tasty ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/na-insurer-email-my-quote-popup/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.