# Landing-page layout applied to product pages: +58.27% conversions

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Sticky add-to-cart bars, Subscriptions & subscribe-and-save, Reviews & star ratings
- Test run by: [Vasta](https://liftarchive.com/practitioners/vasta/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://vasta.me/articles/how-a-insight-became-a-213-228-annual-lift-caaf8
- Page: https://liftarchive.com/test/myobvi-pdp-landing-page-learnings/

Moving the buy button above the fold and making it sticky, showing subscription savings as cards and moving reviews up lifted MyObvi's conversion rate by 58.27%. Vasta did this work for the supplements and beauty brand and published it as a Vasta case study. Several layout changes shipped together, and the source does not say clearly whether this was a split test or a rollout.

## Result

**+58.27% conversions**

- Conversion rate: +58.27%. Vasta puts this at about 293 extra orders a month.
- Revenue per visitor: +57.73%, about $17,769 a month by the agency's figures.
- Profit per visitor: +57.14%.
- Treat these as directional. The changes were bundled and the source does not confirm a controlled split test, sample size or confidence level.

## Control

Product pages showed reviews low on the page, hid subscription savings in a small dropdown and left a blank gap on mobile before the buy button.

## Variant

Product pages got a sticky call to action above the fold, tappable subscription cards showing the savings, reviews and trust badges beside the button, fixed mobile image sizing and tighter spacing. The ideas came from a high-performing landing page.

## Why it likely won (our reading)

- Removing the blank gap on mobile put the buy button within reach without scrolling.
- Subscription cards make the savings visible, which a hidden dropdown did not.
- Reviews and trust badges next to the button answer doubts at the point of decision.

## Caveats

Several layout changes were bundled, so no single change can be credited. The source does not say whether this was a split test or a before-and-after rollout, and gives no sample size, duration or confidence level.

## How to run this test

- Hypothesis: If we bring our best landing-page layout to product pages, with a sticky CTA, visible subscription savings and reviews beside the button, then conversion rate will rise because buyers reach the decision faster with fewer doubts.
- Primary metric: Conversion rate
- Guardrail: Subscription take rate
- Guardrail: Average order value
- Guardrail: Mobile page load time
- Who should test it: Brands whose landing pages convert better than their product pages, or whose product pages hide subscription options. Run it as a proper split test, since a lift this large is unusual.

---

Credit: Vasta ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/myobvi-pdp-landing-page-learnings/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.