# Ribbons, reviews and quick add on listings: +22.16% add-to-cart

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Bestseller badges & product labels, Reviews & star ratings, Product cards & quick add
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/convertpolo-my-sanskritam-revenue/
- Page: https://liftarchive.com/test/my-sanskritam-plp-ribbons-reviews-quick-add/

Adding product ribbons, reviews, collection banners and quick-action buttons to mobile listing pages lifted add-to-cart rate by 22.16% for My Sanskritam. The agency ConvertPolo ran the test, and it was published as a VWO case study. Several changes shipped together, so no single one gets the credit.

## Result

**+22.16% add-to-cart**

- Add-to-cart rate: +22.16%.
- Revenue conversion: +4.51%, a much smaller gain than the add-to-cart lift.
- This was a bundled change, so the effect of each element is unknown.

## Control

The mobile product listing page had no tags, no reviews and no quick actions on the product cards.

## Variant

Cards gained "New In" and "Best Seller" ribbons and customer reviews. The page also added collection banners and prominent "Add to Cart" and "Quick View" buttons.

## Why it likely won (our reading)

- Quick add lets shoppers add items without opening the product page, which makes add-to-cart easier but doesn't always lead to purchase.
- Ribbons help shoppers spot popular and new items fast.
- Reviews on the cards add social proof before a click.

## Caveats

Ribbons, reviews, banners and buttons all launched together, so the result can't be pinned on one element. No sample size, duration or significance was shared.

## How to run this test

- Hypothesis: If we add popularity ribbons, reviews and quick add buttons to listing cards, then more shoppers will add items and buy, because they can judge and act on products without extra taps.
- Primary metric: Revenue per visitor
- Guardrail: Add-to-cart rate
- Guardrail: Cart abandonment rate
- Guardrail: Product page views
- Who should test it: Mobile stores with simple products, such as apparel with few options. Quick add helps less where shoppers must pick sizes or customize, and it may raise add-to-cart more than sales.

---

Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/my-sanskritam-plp-ribbons-reviews-quick-add/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.