# Tiered multi-buy discount on product page: +7.48% revenue

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Pricing, discounts & savings display, Bundles & quantity breaks
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/convertpolo-my-sanskritam-revenue/
- Page: https://liftarchive.com/test/my-sanskritam-pdp-tiered-discount/

Adding a tiered discount block that shows the extra savings for buying more lifted revenue by 7.48% and add-to-cart rate by 7.17% on My Sanskritam's mobile product pages. The agency ConvertPolo ran the test, and it was published as a VWO case study.

## Result

**+7.48% revenue**

- Revenue: +7.48% against the page without the offer.
- Add-to-cart rate: +7.17%.
- Margin and average order value results were not shared.

## Control

The mobile product page offered no incentive to buy more than one item.

## Variant

A tiered discount block showed how much more shoppers would save as they added more items.

## Why it likely won (our reading)

- The block makes the reward for buying more clear right where shoppers decide.
- Visitors were leaving product pages without buying, and an offer gives a reason to act now.
- Tiers set a clear goal, which can nudge shoppers to add a second or third item.

## Caveats

No sample size, duration or significance was published, and the figures are agency- and vendor-reported. Discount cost and margin impact were not reported.

## How to run this test

- Hypothesis: If we show a tiered discount on product pages, then more shoppers will add items and spend more, because the savings for buying more are clear at the point of decision.
- Primary metric: Revenue per visitor
- Guardrail: Average order value
- Guardrail: Gross margin per order
- Guardrail: Return rate
- Who should test it: Stores where shoppers often buy several items, like apparel or consumables, and margins can absorb the discount. It fits poorly for high-ticket, one-off purchases.

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Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/my-sanskritam-pdp-tiered-discount/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.