# Mobile menu with images and Best Sellers on top: +107% revenue

- Outcome: Won
- Page type: Navigation & menu (Ecommerce)
- Elements: Navigation & mega menus, Bestseller badges & product labels
- Test run by: [ConvertPolo](https://liftarchive.com/practitioners/convertpolo/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/convertpolo-my-sanskritam-revenue/
- Page: https://liftarchive.com/test/my-sanskritam-mobile-menu-images-bestseller-tags/

Rebuilding the mobile menu with category images and Best Sellers and New Arrivals at the top lifted revenue by 107% for ethnic fashion brand My Sanskritam. The agency ConvertPolo ran the test, and it was published as a VWO case study. Purchase value per visitor rose 98.86% and conversion 38%.

## Result

**+107% revenue**

- Revenue: +107% against the plain-text menu.
- Purchase value per visitor: +98.86%.
- Conversion: +38%.
- These lifts are very large for a menu change, and no sample size or significance was shared, so treat them with care.

## Control

The mobile hamburger menu was a flat, plain-text list with no visual hierarchy.

## Variant

The menu was restructured, with images for each category. Best Sellers and New Arrivals were tagged and placed at the top.

## Why it likely won (our reading)

- Category images let shoppers recognize what they want faster than reading a list.
- Putting Best Sellers and New Arrivals first sends visitors to high-intent, popular items.
- A clearer hierarchy cuts the effort of scanning a long, flat list on a small screen.

## Caveats

No sample size, duration or significance was published, and lifts this large are rare for a navigation change. The figures are agency- and vendor-reported.

## How to run this test

- Hypothesis: If we add category images and put Best Sellers and New Arrivals at the top of the mobile menu, then more visitors will find products and buy, because the menu becomes faster to scan.
- Primary metric: Revenue per visitor on mobile
- Guardrail: Conversion rate
- Guardrail: Menu engagement rate
- Guardrail: Page load time
- Who should test it: Mobile-first stores with a visual catalog and a plain-text menu. It matters less if most visitors land straight on product pages from ads and rarely open the menu.

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Credit: ConvertPolo ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/my-sanskritam-mobile-menu-images-bestseller-tags/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.