# Product image slider above the fold on category page: +106% sales

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Hero & above-the-fold section, Product images & gallery, Layout, fonts & visual design
- Test run by: [Spot Studio](https://liftarchive.com/practitioners/spot-studio/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/muc-off/
- Page: https://liftarchive.com/test/muc-off-category-page-products-above-fold/

Replacing brand information at the top of a category page with a slider of product images raised sales by 106.26% for Muc-Off. Spot Studio ran this test for the bike and vehicle cleaning brand, and it was published as a VWO case study. Product views rose 43.78%.

## Result

**+106% sales**

- Sales: +106.26%.
- Product views: +43.78%.
- No sample size, duration or confidence level was shared, so the size of the lift is hard to judge.

## Control

The category page opened with information about Muc-Off and submenus linking to product use guides, placed at eye level.

## Variant

The area above the fold was replaced with a slider of eye-catching product images, so visitors saw products first.

## Why it likely won (our reading)

- Visitors arrived to shop but met information pages first; showing products matched what they came for.
- Products above the fold mean fewer scrolls and clicks before a shopper sees something to buy.
- Strong product imagery kept the brand feel while still acting as a shop front.

## Caveats

No sample size, duration or significance was given. A doubling of sales is unusual, so treat it as directional.

## How to run this test

- Hypothesis: If we put product images at the top of category pages instead of brand content, then more visitors will view and buy products because they see what they came for straight away.
- Primary metric: Orders per category page visitor
- Guardrail: Product page views
- Guardrail: Bounce rate
- Guardrail: Use of guides and help content
- Who should test it: Stores whose category or department pages open with brand stories, guides or banners before any products. If products already show above the fold, expect little change.

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Credit: Spot Studio ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/muc-off-category-page-products-above-fold/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.