# Plainer button label in 'Sell Your Car' flow: better step-through

- Outcome: Won
- Page type: Lead form (Lead-gen)
- Elements: Cta copy
- Test run by: [Motorpoint](https://liftarchive.com/practitioners/motorpoint/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/motorpoint-case-study/
- Page: https://liftarchive.com/test/motorpoint-sell-your-car-button-label/

Replacing an unfamiliar term on a step button in the Sell Your Car flow with plainer wording improved conversion through that part of the funnel. No figure was shared. Motorpoint ran this test, and its team described it in an interview published as an AB Tasty case study (now on the Wingify site).

## Result

**better step-through**

- Step-through conversion in the Sell Your Car flow: improved. No percentage was shared.
- The change was a single button label, so the result can be tied to that copy.

## Control

A button that moved users from one step of the Sell Your Car flow to the next used a term many users didn't know well.

## Variant

The same button with plainer, more familiar wording. The exact labels were not shared.

## Why it likely won (our reading)

- People hesitate to click when they aren't sure what a button means or what comes next.
- Familiar words cut the thinking needed to move on, which helps in a multi-step form.
- Our reading only: the case study does not explain the result.

## Caveats

No numbers, exact labels, sample size or duration were shared. The result comes from an interview in a vendor case study.

## How to run this test

- Hypothesis: If we replace jargon on step buttons with plain words, then more users will move through the form because they understand what each step does.
- Primary metric: Step-to-step conversion rate in the form
- Guardrail: Final form completion rate
- Guardrail: Lead quality
- Guardrail: Back-button or exit rate at the next step
- Who should test it: Lead-gen businesses with multi-step forms, like valuations, quotes or sign-ups, that use industry terms on buttons. If your labels already use everyday words, expect little change.

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Credit: Motorpoint ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/motorpoint-sell-your-car-button-label/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.