# Car specs moved higher on the product page: more leads

- Outcome: Won
- Page type: Other (Lead-gen)
- Elements: Layout, Content order
- Test run by: [Motorpoint](https://liftarchive.com/practitioners/motorpoint/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/motorpoint-case-study/
- Page: https://liftarchive.com/test/motorpoint-product-page-specs-higher/

Moving car specs and features higher up its used-car product pages led to a noticeable increase in leads, though no figure was shared. Motorpoint, a UK car retailer, ran this test, and its team described it in an interview published as an AB Tasty case study (now on the Wingify site).

## Result

**more leads**

- Leads: increased, described as noticeable. No percentage was shared.
- Motorpoint called it a small change with a clear payoff.

## Control

The used-car product page showed the car's specs and features further down the page.

## Variant

The specs and features section was moved higher up the page.

## Why it likely won (our reading)

- Car buyers often need key specs before they will enquire, so showing them sooner answers their questions earlier.
- Less scrolling to find the details may keep more visitors on the page long enough to act.
- Our reading only: the case study gives no data on why it worked.

## Caveats

No numbers, sample size, duration or confidence level were shared. The result comes from an interview in a vendor case study.

## How to run this test

- Hypothesis: If we move key specs and features higher on the product page, then more visitors will enquire because they can judge the item faster.
- Primary metric: Lead submissions from product pages
- Guardrail: Clicks on finance or reserve options
- Guardrail: Bounce rate
- Guardrail: Engagement with the gallery and description
- Who should test it: Lead-gen sites selling considered, spec-heavy items like cars, property or equipment. It matters less if your specs are already visible without scrolling.

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Credit: Motorpoint ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/motorpoint-product-page-specs-higher/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.