# 'Inquire Now' vs 'Contact Us' in mobile nav: +15.43% inquiries

- Outcome: Won
- Page type: Site-wide (Lead-gen)
- Elements: Cta copy, Navigation
- Test run by: [Morningstar Properties](https://liftarchive.com/practitioners/morningstar-properties/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/morningstar-properties/
- Page: https://liftarchive.com/test/morningstar-marinas-mobile-nav-cta-copy/

Changing the mobile navigation button from 'Contact Us' to 'Inquire Now' lifted CTA clicks by 44.11% and inquiry form submissions by 15.43%. Morningstar Properties ran this A/B test for its Morningstar Marinas sites, and it was published as a VWO case study. A second variant, 'Store Your Boat', did not beat 'Inquire Now'.

## Result

**+15.43% inquiries**

- CTA clicks: +44.11% for 'Inquire Now' over 'Contact Us' (the primary goal).
- Inquiry form submissions: +15.43% for 'Inquire Now', the best of the three versions.
- 'Store Your Boat' was also tested but did not win. Its numbers were not shared.

## Control

The mobile navigation showed a 'Contact Us' button that led to the inquiry form.

## Variant

Variant 1 changed the label to 'Inquire Now' and won. Variant 2 tried 'Store Your Boat'.

## Why it likely won (our reading)

- 'Inquire Now' sounds like a quick, low-commitment step, while 'Contact Us' is generic.
- The action word tells visitors what happens next, which can make the click feel safer.
- 'Store Your Boat' may have felt like a bigger commitment than just asking a question.

## Caveats

Mobile only. Ran for nearly three months; sample size and confidence level were not shared.

## How to run this test

- Hypothesis: If we change a generic 'Contact Us' nav button to a specific action like 'Inquire Now', then more visitors will click and submit inquiries because the step feels clear and low-commitment.
- Primary metric: Inquiry form submissions
- Guardrail: Nav CTA click-through rate
- Guardrail: Lead quality (share of inquiries that become customers)
- Guardrail: Phone call volume
- Who should test it: Lead-gen businesses that take inquiries, like rentals, storage or services, with a contact button in the nav. Less useful if most leads come by phone or the nav button gets little use.

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Credit: Morningstar Properties ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/morningstar-marinas-mobile-nav-cta-copy/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.