# Accessory cross-sells in cart and checkout: five figures more a month

- Outcome: Won
- Page type: Cart (Ecommerce)
- Elements: Upsells & cross-sells, Bundles & quantity breaks
- Test run by: [SplitBase](https://liftarchive.com/practitioners/splitbase/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://splitbase.com/case-studies/moon-pod
- Page: https://liftarchive.com/test/moon-pod-cart-checkout-cross-sells/

Adding accessory and bundle cross-sells to the cart and checkout brought Moon Pod an extra five figures in revenue per month. SplitBase ran these tests for Moon Pod, a bean bag chair brand, and kept refining which products were paired and when the offers appeared.

## Result

**five figures more a month**

- Revenue: up by five figures per month, according to SplitBase. No exact figure was shared.
- SplitBase says the lift showed up almost right away after launch.
- The figure comes from several cross-sell experiments, not one single test, so no one version gets all the credit.

## Control

The cart and checkout showed only the items the shopper had chosen. There were no offers for accessories or bundles.

## Variant

Cross-sells for Moon Pod accessories and bundles appeared in the cart and checkout. Later tests changed the product pairings and the rules for when each offer showed.

## Why it likely won (our reading)

- Moon Pod sells several accessories that go with the main chair, so there was a natural add-on for most orders.
- The cart is where shoppers have already decided to buy, so a small extra item is an easy yes.
- Tuning the pairings and display rules likely kept the offers relevant instead of random.

## Caveats

The result is given only as five figures per month and covers several experiments, with no sample size, duration or confidence shared. The case study's larger headline revenue number covers the whole program, not just these cross-sells.

## How to run this test

- Hypothesis: If we show relevant accessories and bundles in the cart and checkout, then average order value and revenue per visitor will rise because buyers who have already committed are open to a useful add-on.
- Primary metric: Revenue per visitor
- Guardrail: Checkout completion rate
- Guardrail: Average order value
- Guardrail: Return rate on add-on items
- Who should test it: Stores with a hero product and clear accessories or refills that go with it. It probably won't help if you sell single items with no natural add-on, or if the cart is already crowded.

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Credit: SplitBase ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/moon-pod-cart-checkout-cross-sells/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.