# Rotating 3D product GIF in the hero: +16% conversion rate

- Outcome: Won
- Page type: Landing page (Ecommerce)
- Elements: Hero & above-the-fold section, Product images & gallery
- Test run by: [Prismfly](https://liftarchive.com/practitioners/prismfly/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://prismfly.com/case-study/mood-landing-page
- Page: https://liftarchive.com/test/mood-3d-rotating-hero-landing-page/

Replacing a static hero photo with a looping GIF of the product rotating in 3D raised landing page conversion from 4.3% to 5.0% (+16%). Prismfly ran this A/B test for Mood, a cannabis lifestyle brand. Layout, copy and offer stayed the same, so the image was the only change.

## Result

**+16% conversion rate**

- Purchase conversion rate: 4.3% to 5.0%, a 16% relative lift.
- Prismfly reported 92% statistical power for the test.
- Sample size and duration were not shared.

## Control

The hero of a key landing page used a static photo showing the product from one angle.

## Variant

The hero showed a looping GIF of the product rotating in 3D, showing it from several angles. Nothing else on the page changed.

## Why it likely won (our reading)

- Seeing the product from several angles answers questions about its shape and size before any copy is read.
- For a discreet brand, a clear and polished first view may build trust in the product's quality.
- Motion draws the eye to the product in the first seconds of a visit.

## Caveats

Sample size was not shared, and the report gives statistical power rather than a confidence level. The landing page sat outside the brand's Shopify store and was tested with PostHog.

## How to run this test

- Hypothesis: If we replace the static hero photo with a short rotating view of the product, then conversion will rise because visitors understand what the product looks like without scrolling.
- Primary metric: Purchase conversion rate
- Guardrail: Page load time on mobile
- Guardrail: Bounce rate
- Guardrail: Revenue per visitor
- Who should test it: Brands with a physical product whose shape or build matters and a landing page led by one hero image. It is less likely to help when the product is simple or well known, or when a heavy GIF slows the page.

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Credit: Prismfly ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/mood-3d-rotating-hero-landing-page/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.