# Monster.com jobs page with dollar savings and calculator: +11.6%

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Multivariate, Headline, Pricing display
- Date shared: 2005-12
- Test run by: [Monster.com](https://liftarchive.com/practitioners/monster-com/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://marketingexperiments.com/a-b-testing/multivariable-testing
- Page: https://liftarchive.com/test/monster-jobs-page-mvt/

Monster.com's best-performing employer jobs page, with new copy, a stronger headline, bulk savings in dollars and a savings calculator, lifted page performance by 11.6%. Monster.com ran the multivariate test with Offermatica, and it was published by MarketingExperiments. The result belongs to the winning combination of four factors, not to any single change.

## Result

**+11.6%**

- The winning combination improved page performance by 11.6% over the default page.
- Four factors were tested: sales copy (original, conversational or bulleted), headline (default or two new versions), savings (in percent, in dollars or not shown) and a savings calculator (present or not).
- The source does not name the exact conversion metric or say how much each factor contributed, so the lift should not be credited to one element.

## Control

The original employer jobs page with the default copy and headline, no savings figure, and no savings calculator.

## Variant

New sales copy, a new headline, savings from buying job postings in bulk shown in dollars, and a savings calculator on the page.

## Why it likely won (our reading)

- Showing savings in dollars makes the value of a bulk purchase concrete, which helps employers justify a larger order.
- A savings calculator lets buyers see the benefit for their own hiring volume instead of trusting a general claim.
- A sharper headline and rewritten copy may have made the offer clearer to employers comparing job posting options.

## Caveats

This was a multivariate test, so the 11.6% belongs to the winning combination. The metric, sample size and duration were not shared, and the data is from 2005.

## How to run this test

- Hypothesis: If we show bulk savings in dollars and add a savings calculator, then more buyers will choose a larger package because they can see what they save for their own volume.
- Primary metric: Package purchase conversion rate
- Guardrail: Average order value
- Guardrail: Share of buyers choosing the bulk package
- Who should test it: B2B and lead-gen businesses that sell credits, postings or seats in bundles with volume discounts. If you sell one fixed plan with no volume pricing, this does not apply.

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Credit: Monster.com ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/monster-jobs-page-mvt/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.