# UGC videos on the stroller product page: +7.5% conversion rate

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: UGC & product video
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/mockingbird
- Page: https://liftarchive.com/test/mockingbird-ugc-video-test/

Adding user-generated videos to its stroller product pages lifted Mockingbird's conversion rate by 7.5%. Visually ran this test with the Mockingbird team and published it as a Visually case study. The team built the video section in Visually's AI builder to check the impact before paying for a dedicated UGC video app.

## Result

**+7.5% conversion rate**

- Conversion rate: +7.5%.
- The test was a cheap way to check the value of a UGC video app before committing to one.

## Control

The product page had no user-generated video content.

## Variant

A section of user-generated videos was added to the product page. The case study doesn't say where on the page it sat.

## Why it likely won (our reading)

- Strollers are a big purchase, and seeing real parents use one helps buyers picture it in their own life.
- Video shows folding, size and handling better than photos.
- Content from other customers feels more honest than brand photos.

## Caveats

This is a vendor case study, and sample size, duration and significance were not shared. Where the videos appeared on the page was not stated.

## How to run this test

- Hypothesis: If we add customer videos to the product page, then more visitors will buy because they see the product used by people like them.
- Primary metric: Product page conversion rate
- Guardrail: Page load time on mobile
- Guardrail: Add-to-cart rate
- Guardrail: Revenue per visitor
- Who should test it: Stores selling higher-priced or hands-on products where use is hard to show in photos, such as baby gear or furniture. Worth testing before paying for a UGC app. It may matter less for cheap, simple products.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/mockingbird-ugc-video-test/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.