# Menu gives a second stroller more visibility: +5.4% revenue

- Outcome: Won
- Page type: Navigation & menu (Ecommerce)
- Elements: Navigation & mega menus
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/mockingbird
- Page: https://liftarchive.com/test/mockingbird-menu-second-stroller-prominence/

Redesigning the site menu to give a second stroller more visibility, not just the bestseller, lifted revenue by 5.4%. Visually ran this test with baby gear brand Mockingbird and published it as a case study. The open question was whether the second stroller would help shoppers find a better fit or just take sales from the bestseller.

## Result

**+5.4% revenue**

- Revenue: +5.4% for the redesigned menu.
- The case study does not say how the redesign affected sales of each stroller, so we can't tell whether the gain came from new buyers or a shift in mix.
- Sample size, test length and confidence were not shared.

## Control

The menu featured Mockingbird's bestselling stroller most prominently. It gave shoppers a clear path to the most popular product.

## Variant

A redesigned menu gave another stroller in the range more visibility alongside the bestseller.

## Why it likely won (our reading)

- Some shoppers may need a different stroller than the bestseller. Showing it in the menu helps them find it before they leave.
- A visible second option lets shoppers compare, which can make the choice feel safer for a big purchase.
- If the second stroller costs more, a shift in mix alone could raise revenue. The source does not say.

## Caveats

Reported by the testing vendor in a marketing case study. Sample size, duration, significance and the exact menu design were not shared.

## How to run this test

- Hypothesis: If we give a second hero product equal visibility in the main menu, then revenue will rise because shoppers who don't fit the bestseller will find a better match.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Bestseller sales share
- Guardrail: Menu click-through rate
- Who should test it: Stores with a small range of high-ticket products that suit different customers. It probably won't help when the bestseller is the right fit for nearly everyone.

---

Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/mockingbird-menu-second-stroller-prominence/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.