# 10% price increase on best sellers: conversion held steady

- Outcome: Flat / inconclusive
- Page type: Product page (Ecommerce)
- Elements: Pricing, discounts & savings display
- Test run by: [Minnow](https://liftarchive.com/practitioners/minnow/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.shoplift.ai/case-studies/minnow
- Page: https://liftarchive.com/test/minnow-swimwear-10pct-price-increase/

A 10% price increase on Minnow's best-selling children's swimwear left conversion at its normal rate. We list this as a flat result because no figures were shared. Minnow's in-house team ran the test, which was published as a Shoplift case study.

## Result

**conversion held steady**

- Conversion rate: held at normal levels with the higher price. No numbers were published.
- With conversion flat, each order brought in more revenue, though no revenue figure was shared.
- Minnow planned to roll 10% tests across every category next.

## Control

Core best-selling items at their existing prices.

## Variant

The same core items priced 10% higher.

## Why it likely came out this way (our reading)

- Minnow's customers buy on quality and a timeless look, so a 10% rise didn't change their view of value.
- The brand rarely discounts, which keeps shoppers from waiting for a lower price.
- An earlier higher-priced collaboration had already sold well, hinting that buyers were not very price-sensitive.

## Caveats

No conversion figures, sample size, duration or confidence level were shared, so we can't tell if a small drop was hidden. The test ran in early 2025, as tariffs were raising costs.

## How to run this test

- Hypothesis: If we raise prices 10% on our best sellers, then revenue per visitor will rise because loyal, quality-focused buyers keep converting at the same rate.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Gross margin per order
- Guardrail: Repeat purchase rate
- Who should test it: Premium brands with loyal buyers, few discounts and rising costs. It is riskier for stores that compete on price or sell items shoppers can find cheaper elsewhere.

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Credit: Minnow ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/minnow-swimwear-10pct-price-increase/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.