# Product links on marketplace app pages: +124.13% product page traffic

- Outcome: Won
- Page type: Other (SaaS)
- Elements: Internal links
- Date shared: 2020
- Test run by: [Micro Focus](https://liftarchive.com/practitioners/micro-focus/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/microfocus/
- Page: https://liftarchive.com/test/micro-focus-marketplace-product-links/

Adding links to related Micro Focus product pages on its marketplace app detail pages lifted traffic sent to those product pages by 124.13%. Micro Focus ran this split URL test on its marketplace sub-domain, and it was published as a VWO case study.

## Result

**+124.13% product page traffic**

- Traffic from the marketplace to product pages: +124.13% for the variant.
- Run as a split URL test with all traffic included and a 50/50 split.
- This measures clicks through to product pages, not sign-ups or revenue.

## Control

App detail pages on the marketplace sub-domain had no links to the related Micro Focus product pages.

## Variant

The same app detail pages, with links added to the matching Micro Focus product pages, which are the company's revenue pages.

## Why it likely won (our reading)

- Before the test there was no path from an app page to the product it relates to, so almost any link adds traffic.
- Visitors looking at an app are often already interested in the product behind it.
- A large lift on a click metric is easier to reach than on a sales metric because the starting point is low.

## Caveats

The metric is traffic to product pages, not sign-ups or revenue. Ran for 15 days, with no sample size or confidence level shared.

## How to run this test

- Hypothesis: If we link app or integration pages to the related product pages, then more visitors will reach our revenue pages because they get a clear next step.
- Primary metric: Click-through from app detail pages to product pages
- Guardrail: Trial or demo requests from product pages
- Guardrail: Engagement with the app itself (installs or downloads)
- Guardrail: Bounce rate on product pages
- Who should test it: Software companies with a marketplace, integrations directory or docs site that is cut off from the main product pages. Expect a smaller effect if those pages already link to the products.

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Credit: Micro Focus ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/micro-focus-marketplace-product-links/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.