# 20-40% off for a 2-year term on pricing page: +121.56% revenue

- Outcome: Won
- Page type: Pricing page (SaaS)
- Elements: Pricing display, Discount, Plans
- Test run by: [Meebox](https://liftarchive.com/practitioners/meebox/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/meebox/
- Page: https://liftarchive.com/test/meebox-pricing-page-2-year-discounts/

Meebox added 20-40% discounts for customers who committed to a 2-year term, and revenue rose 121.56%. The Danish hosting provider, now UnoEuro, ran the A/B test on its pricing page, and it was published as a VWO case study. Conversions and average order value rose as well.

## Result

**+121.56% revenue**

- Revenue: +121.56%, with a 98% chance to beat the original.
- Conversions (customers per page visitor): +51.85%.
- Average order value: +46.24%, as customers paid upfront for longer terms.
- Sample size, duration and long-term churn or refunds were not shared.

## Control

The pricing page listed monthly cost, space, bandwidth and domains for each plan, with no discounts.

## Variant

The pricing page offered discounts to customers who locked in for 2 years, from 20% up to 40% on the highest plan.

## Why it likely won (our reading)

- A visible discount gives hesitant buyers a reason to act now.
- Paying for 2 years upfront raises the value of each order, which lifts revenue even more than sign-ups.
- Hosting customers rarely switch once set up, so a long term may have felt low-risk to buyers.

## Caveats

Sample size and test duration were not shared, and the result is vendor-published. Revenue was measured at sign-up, so the cost of the discounts over 2 years and later renewals are not accounted for.

## How to run this test

- Hypothesis: If we offer a discount for committing to a multi-year term, then more visitors will buy and spend more upfront because the saving is clear and the long term suits how they use the product.
- Primary metric: Revenue per pricing page visitor
- Guardrail: Refund or cancellation rate
- Guardrail: Share of customers on monthly plans
- Guardrail: Renewal rate at term end
- Who should test it: SaaS and hosting businesses with low churn, where customers expect to stay for years. It may not fit products people trial briefly or where cash upfront matters less than monthly retention.

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Credit: Meebox ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/meebox-pricing-page-2-year-discounts/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.