# Homepage showing bestselling courses vs formats: +40.87% engagement

- Outcome: Won
- Page type: Homepage (Lead-gen)
- Elements: Content hierarchy, Navigation
- Test run by: [Medienreich Training](https://liftarchive.com/practitioners/medienreich-training/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/medienreich/
- Page: https://liftarchive.com/test/medienreich-homepage-bestselling-courses/

Medienreich Training replaced three broad training formats on its homepage with eight bestselling course topics, and engagement rose 40.87%. The German software training provider ran this split URL test, and it was published as a VWO case study. The goal measured was engagement, not enquiries or bookings.

## Result

**+40.87% engagement**

- Engagement: +40.87%, reported at 99.9% significance over about 20 days.
- Medienreich estimated the yearly value of the homepage rose 106.42%, from $2,149.72 to $4,436.41. That figure is the company's own estimate.
- Enquiries and bookings were not reported, so the effect on leads is unknown.

## Control

The homepage organised the offer by training format: open courses, in-house training and company-specific training.

## Variant

The homepage showed eight bestselling course topics instead, such as Photoshop, InDesign, AutoCAD, Excel, PowerPoint and Project.

## Why it likely won (our reading)

- Visitors first want to know if a course on their topic exists. Showing topics answers that before anything else.
- The training format matters later, once a visitor knows the topic is covered.
- Named software topics are concrete and easy to scan, which cuts the effort of searching.

## Caveats

The primary metric was engagement, not enquiries or bookings, and the revenue figure is the company's estimate. Sample size was not shared, and the result is vendor-published.

## How to run this test

- Hypothesis: If we show our most popular course topics on the homepage instead of our delivery formats, then more visitors will engage and move toward an enquiry because they can quickly confirm we teach what they need.
- Primary metric: Course enquiries or bookings per homepage visitor
- Guardrail: Click-through to course pages
- Guardrail: Bounce rate
- Guardrail: Enquiries for in-house training
- Who should test it: Training providers, agencies and service firms whose homepage is organised around how they deliver rather than what people are searching for. It may not help if most traffic lands directly on topic pages from search.

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Credit: Medienreich Training ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/medienreich-homepage-bestselling-courses/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.