# Homepage slider replaced with value headline: +5% conversions

- Outcome: Won
- Page type: Homepage (Lead-gen)
- Elements: Carousel, Headline, Trust
- Test run by: [Meddelandelån Sverige](https://liftarchive.com/practitioners/meddelandel-n-sverige/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/meddelandelan-sverige/
- Page: https://liftarchive.com/test/meddelandelan-homepage-slider-to-headline/

Meddelandelån Sverige replaced its homepage image slider with a value-proposition headline and a short trust line, and both conversion rate and loan value per visitor rose 5%. The Swedish online loan provider ran the A/B test, and it was published as a VWO case study. The company estimated the gain at about US$90,000 a year without extra ad spend.

## Result

**+5% conversions**

- Overall conversion rate: +5%.
- Loan value per visitor: +5%.
- Estimated annual gain: about US$90,000, with no added advertising.
- Sample size, duration and significance were not shared.

## Control

The homepage showed an image slider beside the loan application widget, promoting a free first loan of 500 kr for new customers. The slider was getting no click-throughs.

## Variant

The slider was replaced with the headline 'Borrow money 7 days a week with clear pricing and honest terms'. A short line added that the company had been in business since 2005 with thousands of happy customers.

## Why it likely won (our reading)

- The slider drew no clicks, so it took space and attention without moving anyone toward the widget.
- A fixed headline states the offer at once, while slides rotate before people can read them.
- For a loan provider, clear pricing and years in business answer the main worry: can I trust this lender?

## Caveats

Sample size, test duration and statistical significance were not shared, and the result is vendor-published. The headline and the trust line were added together, so their separate effects are unknown.

## How to run this test

- Hypothesis: If we replace the homepage slider with one clear value headline and a trust line, then more visitors will start an application because the offer is easy to read and the lender feels credible.
- Primary metric: Application completions per homepage visitor
- Guardrail: Average loan or order value
- Guardrail: Approval rate or lead quality
- Guardrail: Bounce rate
- Who should test it: Lead-gen and finance sites with a homepage carousel above an application form or widget. It may matter less if your slider is already a key navigation tool with strong click-through.

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Credit: Meddelandelån Sverige ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/meddelandelan-homepage-slider-to-headline/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.