# Weddings page redesign with clear CTAs and video: +201% enquiries

- Outcome: Won
- Page type: Landing page (Lead-gen)
- Elements: Page clutter, Headline, Video
- Test run by: [Majestic Wine](https://liftarchive.com/practitioners/majestic-wine/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://wingify.com/success-stories/majestic-wine/
- Page: https://liftarchive.com/test/majestic-wine-weddings-page-redesign-enquiries/

Majestic Wine rebuilt its weddings services page around the enquiry form, and enquiry submissions rose 201% at 99.99% significance. The UK wine retailer ran the test, and it was published as a VWO case study. This was a full redesign with many changes shipped together, so the result can't be credited to any single element.

## Result

**+201% enquiries**

- Enquiry form submissions: +201%, reported at 99.99% significance.
- Weddings mean larger orders for the retailer, so each extra enquiry is a high-value lead.
- Sample size and test duration were not shared.

## Control

The weddings page had outbound links in a right sidebar, generic copy and few obvious routes to the enquiry form.

## Variant

The sidebar links moved to the bottom of the page. A wedding-focused heading and copy, better images, enquiry buttons at the top, middle and bottom, and an explainer video were added.

## Why it likely won (our reading)

- Customer and staff feedback said the old page lacked the information people wanted. The new copy pointed them to staff who could answer their questions.
- Enquiry buttons in three places meant visitors never had to hunt for the form.
- Moving the sidebar links out of view removed exits that pulled people away from enquiring.
- A clearer wedding-specific heading likely made the offer feel relevant at a glance.

## Caveats

This was a bundled redesign covering layout, copy, images, CTAs and a video, so no single change can be credited. Sample size and duration were not shared, and the result is vendor-published.

## How to run this test

- Hypothesis: If we remove distracting links, write copy for the specific occasion and repeat the enquiry button through the page, then more visitors will submit an enquiry because the next step is obvious and the page speaks to their need.
- Primary metric: Enquiry form submissions per page visitor
- Guardrail: Enquiry-to-order rate
- Guardrail: Average order value from enquiries
- Guardrail: Phone or email contacts
- Who should test it: Businesses that sell a high-value service through an enquiry form, such as events, catering or B2B services. It is less useful if your page already has a single clear CTA and little clutter; test smaller changes then.

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Credit: Majestic Wine ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/majestic-wine-weddings-page-redesign-enquiries/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.