# Press logos right below the homepage hero: +$109,829/month

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Social proof, authority & press, USP bars & benefit icons
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/homepage-press-logos-credibility-bar-case-study
- Page: https://liftarchive.com/test/luxury-pajamas-homepage-press-logos-below-hero/

Adding press logos and a rotating press quote directly below the homepage hero added an estimated $109,829 a month in revenue for an 8-figure luxury pajama brand. Convertibles ran this A/B/n test in Intelligems, crossing two content types with two placements. Press logos beat a USP bar wherever they sat, and the higher spot did better.

## Result

**+$109,829/month**

- Monthly revenue: an estimated +$109,829 for press logos below the hero, as reported by the agency.
- Press logos beat the USP bar in both placements, so content type was the main lever.
- Below the hero beat below the category tiles for each content type.
- Both USP bar versions and the lower press version did not win.

## Control

The mobile homepage had no trust content above the fold: hero, category tiles, then lifestyle content.

## Variant

Logos from Vogue, People and Oprah Daily, with a rotating press quote, sat directly below the hero. The other versions put a USP bar (sizing, fabric, review count) or the same press module lower, below the category tiles.

## Why it likely won (our reading)

- Recognized publication logos build trust at a glance, with nothing to read.
- Third-party praise is more believable than a brand's own claims about itself.
- About half the visitors were new to the brand and needed a reason to trust a $100+ purchase early.
- Placing proof higher means visitors who leave after one scroll still see it.

## Caveats

The agency reported the result as an estimated monthly revenue gain. Sample size, test length and confidence were not shared.

## How to run this test

- Hypothesis: If we show recognizable press logos directly below the homepage hero, then new visitors will trust the brand sooner and buy more because third-party validation answers their doubts.
- Primary metric: Revenue per visitor
- Guardrail: Hero click-through rate
- Guardrail: Conversion rate for new visitors
- Guardrail: Bounce rate
- Who should test it: Premium brands with real press coverage and lots of first-time visitors. Brands without known press may get less; show review counts or ratings instead.

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Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/luxury-pajamas-homepage-press-logos-below-hero/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.