# Brand-story module above homepage reviews: +$130,251/month

- Outcome: Won
- Page type: Homepage (Ecommerce)
- Elements: Founder & brand story, Layout, fonts & visual design
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/homepage-storytelling-module-case-study
- Page: https://liftarchive.com/test/luxury-pajamas-homepage-brand-story-module/

Adding a short brand-story module about how the prints are made, placed above the homepage reviews, added an estimated $130,251 a month in revenue. Convertibles ran this A/B test in Intelligems for an 8-figure luxury pajama brand. Post-purchase surveys had named price as the main thing that nearly stopped buyers.

## Result

**+$130,251/month**

- Monthly revenue: an estimated +$130,251 for the variant, as reported by the agency.
- The gain came before any product page was changed.
- No conversion rate, order value or confidence figures were published.

## Control

The homepage went from the hero straight into a reviews carousel, then a product grid with category filters. Nothing explained the craft behind the premium price.

## Variant

An Experience module was added above the reviews, with studio and design-process images, two sentences on the hand-painted, screen-printed designs, and a carousel to explore more. Nothing was removed.

## Why it likely won (our reading)

- Buyers' price worries were really about not knowing why it cost that much. The story explains it.
- Concrete details about a real studio and handmade prints feel more believable than generic luxury claims.
- Showing how the products are made sets the value frame before visitors see prices.
- Story first, then reviews, means proof lands on visitors who already get the premise.

## Caveats

The agency reported the result as an estimated monthly revenue gain. Sample size, test length and confidence were not shared.

## How to run this test

- Hypothesis: If we add a short story about how our product is made above the homepage reviews, then more visitors will buy because the premium price will feel justified.
- Primary metric: Revenue per visitor
- Guardrail: Product grid click-through rate
- Guardrail: Scroll depth
- Guardrail: Conversion rate
- Who should test it: Premium brands whose surveys or recordings show price as a common objection. Budget or mid-market brands will likely see a smaller lift, and a long module could push products too far down.

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Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/luxury-pajamas-homepage-brand-story-module/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.