# Best-selling print cards on pajama collection: +$59,975/month

- Outcome: Won
- Page type: Collection page (Ecommerce)
- Elements: Collection banners & headers, Filters, sorting & site search
- Test run by: [Convertibles](https://liftarchive.com/practitioners/convertibles/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://convertibles.dev/blogs/case-studies/collection-page-print-portals-navigation-case-study
- Page: https://liftarchive.com/test/luxury-pajamas-collection-print-portals/

Adding a row of image cards for best-selling prints, each with a short lifestyle line, added $59,975 a month in revenue on a pajamas collection page. Convertibles ran this A/B/n test with five variations for a 9-figure luxury pajama brand. All four variations beat the control, and this figure is for the winner.

## Result

**+$59,975/month**

- Revenue: +$59,975 per month for print cards with lifestyle copy, as estimated by the agency.
- Fabric cards, with and without descriptions, also beat control but by less.
- Print cards without copy beat the fabric versions but lost to the version with copy.
- No conversion rate, sample size or confidence level was shared.

## Control

The pajamas collection had a header, a short description and filter dropdowns for size, print, style, fabric and sort above a two-column grid.

## Variant

A row of square cards for the season's best-selling prints sat above the filters. Each had a print name and a short line, such as 'Pop the cork on bedtime luxury'.

## Why it likely won (our reading)

- The prints are what set this brand apart. Every pajama brand sells cotton, so fabric cards did less.
- Print names and lifestyle lines tell a story, which may matter more for premium-priced pajamas.
- Featuring the season's best sellers gives shoppers a starting point instead of a big catalog.
- Any visible card beat dropdowns that shoppers had to think to open.

## Caveats

Revenue is agency-reported for the best variant. Sample size, duration and confidence were not shared.

## How to run this test

- Hypothesis: If we add image cards for our best-selling designs with short lifestyle copy above the collection grid, then revenue per visitor will rise because shoppers find what makes us different faster.
- Primary metric: Revenue per visitor
- Guardrail: Click-through to products
- Guardrail: Filter usage
- Guardrail: Average order value
- Who should test it: Brands with a large catalog and a standout trait, such as unique prints, collabs or signature designs. If your range mostly differs by plain specs, card by the trait shoppers choose on.

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Credit: Convertibles ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/luxury-pajamas-collection-print-portals/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.