# Longer onboarding with more questions: trial starts up double digits

- Outcome: Won
- Page type: Onboarding (App)
- Elements: Onboarding quizzes
- Date shared: 2023-08
- Test run by: [Lose It!](https://liftarchive.com/practitioners/lose-it/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://www.revenuecat.com/blog/growth/why-your-onboarding-experience-might-be-too-short/
- Page: https://liftarchive.com/test/lose-it-longer-onboarding/

Lose It!, a calorie tracking app, made its onboarding longer by adding more questions, and trial start rate went up by double digits. The team kept adding questions until the gains tapered off. Paul Apollo of Lose It! shared the result on the Sub Club podcast, and it was published on the RevenueCat blog.

## Result

**Trial start rate up by double digits**

- Trial start rate: up by double digits as onboarding got longer. The exact figure was not shared.
- Gains flattened at some length, so there is a ceiling. The final number of questions was not shared.
- Trial-to-paid and long-term revenue were not reported.

## Control

The shorter onboarding Lose It! had before the tests.

## Variant

Onboarding with extra questions, added in rounds and tested each time, until more length stopped helping.

## Why it likely won (our reading)

- The team's view is that more questions signal the app will be tailored to the user, which raises the value of paying.
- Some answers were used to set up premium features during onboarding, so users had something to lose by not subscribing.
- Health and fitness users may expect a detailed setup, so a longer flow reads as care, not friction.

## Caveats

Sample size, duration and the exact lift were not shared. The result comes from a podcast remark written up on the RevenueCat blog.

## How to run this test

- Hypothesis: If we add relevant personal questions to onboarding, then trial start rate will rise because users expect a plan built for them and start to invest in the setup.
- Primary metric: Trial start rate
- Guardrail: Onboarding completion rate
- Guardrail: Trial-to-paid conversion
- Guardrail: Realized LTV per customer
- Who should test it: Apps that personalize a plan, such as health, fitness, diet or learning apps. It probably won't help utility apps where users want to do one task right away.

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Credit: Lose It! ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/lose-it-longer-onboarding/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.