# Copy saying no headphones needed for try-on: est. €290K+ uplift

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Headlines, product titles & copy
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/loop-earplugs
- Page: https://liftarchive.com/test/loop-earplugs-try-on-no-headphones-copy/

Rewording the virtual sound try-on copy to make clear no headphones were needed earned Loop Earplugs an estimated €290,000+ in extra revenue over six months. Visually ran this test with the Loop Earplugs CRO team and published it as a Visually case study. Try-on starts, add to cart and purchases all rose, though the case study gave no percentages.

## Result

**est. €290K+ uplift**

- Estimated revenue uplift: €290,000+ over six months.
- Try-on starts, add to cart and purchases all went up, but no figures were given for each.
- The revenue figure is the vendor's estimate, and the method was not shared.

## Control

The product page offered a virtual try-on that simulates how sound changes with the earplugs in. Its copy implied headphones were needed, and only 52% of people who launched it went on to use it.

## Variant

The copy was rephrased to make clear headphones were not required.

## Why it likely won (our reading)

- Shoppers without headphones to hand assumed the tool wasn't for them and skipped it.
- Hearing the effect helps people trust that the earplugs work, which supports the purchase.
- Small wording that sets a false requirement can quietly block a whole feature.

## Caveats

This is a vendor case study. The €290,000+ is an estimate over six months, and sample size and significance were not shared.

## How to run this test

- Hypothesis: If we make clear that our interactive tool needs no special equipment, then more shoppers will use it and buy because they no longer assume it won't work for them.
- Primary metric: Purchase conversion rate
- Guardrail: Tool start and completion rate
- Guardrail: Add-to-cart rate
- Guardrail: Page load time
- Who should test it: Stores with a try-on, quiz or calculator that many visitors open but don't finish. Read the copy for hidden requirements first. If usage is already high, gains will be smaller.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/loop-earplugs-try-on-no-headphones-copy/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.