# Removing extra payment buttons from product pages: +5.6% add to cart

- Outcome: Won
- Page type: Product page (Ecommerce)
- Elements: Payment icons, express checkout & BNPL, Layout, fonts & visual design
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/loop-earplugs
- Page: https://liftarchive.com/test/loop-earplugs-pdp-remove-extra-payment-buttons/

Removing the 'more payment options' area and the Buy with Shop button from product pages lifted add to cart by 5.6% for Loop Earplugs. Visually ran this test with the Loop Earplugs CRO team and published it as a Visually case study. Effects on purchases and revenue were not reported.

## Result

**+5.6% add to cart**

- Add-to-cart rate: +5.6%.
- Add to cart is an early step, and the case study didn't say whether purchases rose too. Shoppers who used the express buttons now go through the cart instead, which can inflate add-to-cart numbers.

## Control

The product page showed an add-to-cart button plus a 'more payment options' area and a Buy with Shop button. Few visitors used either.

## Variant

Both extra payment options were removed, leaving a cleaner page with one clear way to buy.

## Why it likely won (our reading)

- Several buy buttons side by side split attention and can slow the decision.
- Very few visitors used the extra options, so removing them cost little.
- A less cluttered page makes the main button easier to spot.

## Caveats

This is a vendor case study, and sample size, duration and significance were not shared. Only add to cart was reported, not completed orders.

## How to run this test

- Hypothesis: If we remove little-used express payment buttons from the product page, then more shoppers will add to cart because there is one clear next step.
- Primary metric: Add-to-cart rate
- Guardrail: Purchase conversion rate
- Guardrail: Revenue per visitor
- Guardrail: Mobile checkout completion
- Who should test it: Stores where few shoppers click the express pay buttons on product pages. If express pay drives a large share of orders, for example on mobile, keep it or test it at checkout instead.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/loop-earplugs-pdp-remove-extra-payment-buttons/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.