# Partner names in the announcement bar: est. €230K+ revenue uplift

- Outcome: Won
- Page type: Site-wide (Ecommerce)
- Elements: Announcement bars, Social proof, authority & press
- Test run by: [Visually](https://liftarchive.com/practitioners/visually/)
- Commentary by: LiftArchive (our analysis, not theirs)
- Original source: https://visually.io/public/case-studies/loop-earplugs
- Page: https://liftarchive.com/test/loop-earplugs-announcement-bar-partner-names/

Naming high-profile partners such as Tomorrowland in the announcement bar earned Loop Earplugs an estimated €230,000+ in extra revenue over six months. Visually ran this test with the Loop Earplugs CRO team and published it as a Visually case study. The figure is the vendor's estimate, and no conversion data was shared.

## Result

**est. €230K+ revenue uplift**

- Estimated revenue uplift: €230,000+ over six months.
- No percentage lift or conversion rate was given, so it is hard to compare with other tests.

## Control

The announcement bar showed the usual promo and shipping information.

## Variant

The bar kept the promo and shipping information and added names of well-known partners, such as the festival Tomorrowland.

## Why it likely won (our reading)

- Names visitors already know act as instant proof that the brand is credible.
- The announcement bar is seen on every page, so the message reaches nearly every visitor.
- Festival and music partners fit what many Loop buyers use the product for.

## Caveats

This is a vendor case study. The €230,000+ is an estimate over six months, and sample size and significance were not shared.

## How to run this test

- Hypothesis: If we add our best-known partner names to the announcement bar, then more visitors will buy because they trust the brand sooner.
- Primary metric: Revenue per visitor
- Guardrail: Conversion rate
- Guardrail: Click-through on promo messages
- Guardrail: Bounce rate
- Who should test it: Brands with partners or stockists that their buyers recognise and respect. If your partner names mean little to your audience, the space is better used for an offer.

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Credit: Visually ran this test and owns the result. Summary and commentary by LiftArchive (https://liftarchive.com/test/loop-earplugs-announcement-bar-partner-names/).
Usage: Free to use, quote and build on, with credit and a link: name the practitioner or organization that ran the test and link to its LiftArchive page. The results belong to the practitioners who ran and shared them; the summaries and commentary are LiftArchive's.